Find What Actually Wins
Run A/B and multivariate tests while tracking full-funnel performance across upsells, downsells, order bumps, and add-ons so you can optimize what each visitor is truly worth.
Find What Actually Wins
Run A/B and multivariate tests while tracking full-funnel performance across upsells, downsells, order bumps, and add-ons so you can optimize what each visitor is truly worth.


Test. Measure. Optimize. Repeat.
Test. Measure. Optimize. Repeat.
Revenue Tracking
Track earnings across upsells, downsells, order bumps, and add-ons.
Revenue Tracking
Track earnings across upsells, downsells, order bumps, and add-ons.
A/B & MVT Testing
Test single variations or multiple elements to find winning combinations faster.
A/B & MVT Testing
Test single variations or multiple elements to find winning combinations faster.
Multi-Armed Bandit
Automatically shift traffic to variations generating the most value in real time.
Multi-Armed Bandit
Automatically shift traffic to variations generating the most value in real time.
Bayesian Logic
Find winners faster with less traffic using reliable statistical models.
Bayesian Logic
Find winners faster with less traffic using reliable statistical models.


Multivariate Testing, Built for Real Results
Test multiple elements at once and uncover which combinations actually drive higher value.
Test headlines, images, videos, offers, and funnels
Understand what increases total order value
Identify winning combinations, not just winning pages
Clear Insights. Confident Decisions.
Clear Insights. Confident Decisions.
Understand performance, validate results, and make decisions backed by real data, not assumptions.
Understand performance, validate results, and make decisions backed by real data, not assumptions.
Performance Analytics
See how every variation performs across your funnel with clear, actionable metrics.
Performance Analytics
See how every variation performs across your funnel with clear, actionable metrics.
Statistical Confidence
Know when a result is real with built-in statistical validation and significance tracking.
Statistical Confidence
Know when a result is real with built-in statistical validation and significance tracking.


Not Just Testing. Value Optimization.
Not Just Testing. Value Optimization.
Most tools show conversions. Splitlab shows what actually makes money.
Most tools show conversions. Splitlab shows what actually makes money.
Track full-funnel value, not just clicks
Optimize upsells, downsells, and add-ons
Scale the variations generating the most profit
Integrations
Our platform seamlessly integrates with the tools your team already uses — from CRMs and email clients.
Built for Real Experimentation

Revenue Insights
Revenue Insights
See how each variation performs across upsells, downsells, order bumps, and add-ons.
See how each variation performs across upsells, downsells, order bumps, and add-ons.

Real-Time Optimization
Real-Time Optimization
Track performance live and understand what’s driving the most value as traffic flows.
Track performance live and understand what’s driving the most value as traffic flows.

Smart Experimentation
Smart Experimentation
Run A/B and multivariate tests across pages, funnels, and offers without complexity.
Run A/B and multivariate tests across pages, funnels, and offers without complexity.

Performance Analytics
Performance Analytics
Measure results clearly with data that shows what’s actually working, not just clicks.
Measure results clearly with data that shows what’s actually working, not just clicks.

“SplitLab helped us move beyond guesswork. We identified the highest revenue-generating variation and increased our revenue by 28% within weeks.”
Kiton Perls
Growth Manager

0%
Revenue increase in 30 days
0%
Conversion rate improvement

“SplitLab helped us move beyond guesswork. We identified the highest revenue-generating variation and increased our revenue by 28% within weeks.”
Kiton Perls
Growth Manager

0%
Revenue increase in 30 days
0%
Conversion rate improvement

“SplitLab helped us move beyond guesswork. We identified the highest revenue-generating variation and increased our revenue by 28% within weeks.”
Kiton Perls
Growth Manager

0%
Revenue increase in 30 days
0%
Conversion rate improvement
Start optimizing for revenue today not just conversion rates.
Run experiments, track revenue per variation, and scale what actually makes you money.
Start optimizing for revenue today not just conversion rates.
Run experiments, track revenue per variation, and scale what actually makes you money.
Start optimizing for revenue today not just conversion rates.
Run experiments, track revenue per variation, and scale what actually makes you money.